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Me as an Author

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I write about the decisions that turn ideas into useful businesses. Here you’ll find my book and the thinking behind the projects I build.

Before You Go to Market

Layan Faraj
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Before You Go to Market

This book explores how sound judgment, knowledge, and innovation work together to turn an idea into a useful business.
It connects understanding markets and people’s needs with creating value, testing a product, and developing an offer people will buy.

Author

Layan Faraj

Category

Product strategy

Status

In development

Language

English

Layan Faraj

“A business begins with your idea, but earns its place through what it does for someone else.” — by Layan Faraj

Some of my writings

  1. Nothing Begins Without Knowledge

    How what we already know gives imagination the raw material for new ideas.
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  2. The Direction of Overloaded Products

    Why new features can deepen a product’s value or pull it away from what customers need.
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  3. The Cost of an Open Door

    Why removing barriers can make the first step feel harder.
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  4. Your Brain Deletes Sameness. So Does the Market.

    How the brain filters out sameness, and what that means for making a product stand out.
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  5. Follow the Flow to Build a System

    How following the flow of information helps turn a messy problem into a working system.
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  6. Can a nice-to-have niche product become a million-dollar company?

    How a niche product can grow by solving a problem that opens the door to more valuable work.
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  7. What You Know and What You Think You Know

    The difference between recognizing an idea and understanding it, and how to learn with breadth and depth.
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