I could see the need for Iridium. I wasn’t convinced people had room for it.
Iridium came from repeatedly seeing people describe how they had sent hundreds of job applications and barely heard anything back. I kept wondering what they were supposed to do with that silence, because after weeks of applying, you could still have no idea whether you were approaching the wrong employers, presenting yourself badly, or simply competing for a role that already had someone in mind.
I was interested in whether the thinking behind positioning a business could help someone approach their career. When you build a business, you have to understand where you can be useful and give people a reason to choose you; I wondered what a job search would look like if more of it started there, with the needs of the market and the evidence someone could build to show they could meet them. Qualifications would still matter, but there would be a clearer connection between what someone could do and why a particular employer might need them.

That was what I wanted to work through with Iridium, and I spent a few months trying to put it into a process that someone could actually follow.



