Layan FarajCustom websites & business systems

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Tell me about your project

It’s me.Layan Faraj.

  • Websites
  • Systems
  • Design

I design and build custom websites and business systems around what you do and the people you serve.

Business thinking, design, and development.

What I actually do

I take time to understand your customers, processes, and priorities, then build a website that communicates what you offer or a system that helps people get their work done.

  • Custom websites
  • Business systems
  • Interface design
  • Development
01Software verificationCurrently closed

Procli

Procli purple floret logo
Procli checks across the Claude Code workflow
Procli Cheat completion evidence feature
Procli Quality and Audit workspace
Procli GitHub connection and repository setup

Procli

Currently closed

Procli brought code quality checks, security findings, and verification of an AI agent’s completion claims into one workflow. The project is currently closed, though I may revisit it in the future.

Making technical information easier to review and act on.

02Governance / ISO management systemIn development

Audintra

Audintra logo, Manage Assure Improve
Audintra integrated management system landing page
Audintra governance responsibility and accountability matrix
Audintra document register and checklist preview
Audintra Statement of Applicability export readiness

Audintra

In development

Audintra brings governance, risk, controls, and improvement into a shared working environment, helping teams follow how a requirement becomes an action, who owns it, and what evidence supports it.

Turning complex relationships into workflows people can follow.

03Experiential learning / ITILLive at conseqwin.com

Conseqwin

Conseqwin simulation home with start, instructions and module content
Conseqwin session setup for running a simulation with teams
Conseqwin home page: Learn ITSM, put it to work
Conseqwin offers for learners, instructors and organizations
A Conseqwin scenario card where a missed executive escalation goes viral
Conseqwin outcome screen explaining why a diagnosis was rejected
Conseqwin schedule calendar for planning sessions
A Conseqwin daily issue scenario about low service portal adoption
Conseqwin learning flow: watch, play and read the situation
Conseqwin Learn plans with monthly and yearly study schedules

Conseqwin

Live at conseqwin.com

Conseqwin turns service-management concepts into interactive scenarios where learners consider the situation, make decisions, and explore the consequences of their choices.

Translating specialist knowledge into an experience people can participate in.

How I work.

  1. Step 01 of 05

    Understand.


    I start with the business behind the request: who will use the website or system, what they need to accomplish, how the work happens today, and where the real friction is. Your priorities and constraints shape what we do next.

  2. Step 02 of 05

    Define.


    Together, we turn what we have learned into a focused scope. We decide which features and content matter most, what the first version needs to achieve, and agree on the deliverables, timeline, and budget before building begins.

  3. Step 03 of 05

    Design.


    I map the structure and the paths people will take, then develop a visual direction that feels right for your business. You can see and respond to how the experience will look and work before it becomes a finished build.

  4. Step 04 of 05

    Build.


    I develop the agreed solution and share progress while there is still room to refine it. Along the way, I test the journeys and functions that matter most, including how the experience holds up across screen sizes.

  5. Step 05 of 05

    Launch.


    Once the final checks and launch requirements are complete, I prepare the handover so you know what you have and how to use it. We also agree on any support or further development the project needs after release.

What I can build for you.

Custom websites

A website that feels like your business and makes it easy to understand.

I design and build websites around what you offer, who you want to reach, and what visitors need to do next, with thoughtful content structure, a distinctive visual direction, and an experience that works across screen sizes.

Available for website & system projects

Tell me what you have in mind.

Before You Go to Market

Layan Faraj
Tap to get a sneaking look on the book

Before You Go to Market

This book explores how sound judgment, knowledge, and innovation work together to turn an idea into a useful business.
It connects understanding markets and people’s needs with creating value, testing a product, and developing an offer people will buy.

Layan Faraj

“A business begins with your idea, but earns its place through what it does for someone else.” — by Layan Faraj