The Scalable Side Hustle: Build Once, Sell Thousands

Let’s do the math.

Say you create a product and price it at $59.
To hit your first $100,000 in revenue, you’d need just 1,695 sales.

(1,695 × $59 = $100,005)

That might sound like a big number at first — until you break it down:

• 100 sales = $5,900

• 500 sales = $29,500

• 1,000 sales = $59,000

• 1,500 sales = $88,500

• 1,695 sales = $100,005

Each milestone brings you closer, and you don’t need to start with thousands of customers — just your first 100.

In the old side hustle model, earning $100,000 meant thousands of extra hours. Every dollar was tied to your time, and you had to keep working to keep earning.

In the innovative product model, you build once and sell it over and over — while you sleep, work your day job, or take a vacation. That’s how you make $100,000 without adding thousands of hours to your schedule.

Building an innovative product that people are willing to pay $59 for comes down to two essentials: a problem worth solving and a solution that delivers real value.

A problem worth solving is one that people genuinely struggle with — something that feels difficult, time-consuming, or frustrating enough that they want it fixed. If the problem is small or insignificant, people won’t pay much to solve it. But when the problem is pressing and painful, their willingness to pay rises. The more pain you remove, the more valuable your product becomes.

A valuable solution is one that truly addresses that pain and produces a clear, meaningful outcome. The clearer, faster, and more reliable your solution, the higher its perceived value — and the more confident you can be in charging a premium price.

Think about it this way: if your $59 tool saves a user three hours each month and they value their time at $30/hour, that’s $90 of value every month — suddenly, $59 feels like a bargain. Even if it prevents just one $100 mistake, it still justifies the cost. The more tangible and repeatable the results, the easier it is for customers to see the price as fair — even cheap.

That’s the principle behind pricing at $59: if your product helps people achieve something that matters — saving time, earning money, reducing stress, avoiding mistakes — then $59 feels small compared to the value delivered. And if your product delivers even greater value, your price should rise accordingly.

You’ve seen how the new side hustle isn’t about trading hours for dollars — it’s about creating innovative products that people will pay for again and again. That shift can unlock your first $100,000 and beyond.

And if you’re wondering “Where do I start?”, that’s exactly why I wrote my book, Before You Go to Market.

It gives you a step-by-step process to identify problems worth solving, design valuable solutions, and build products that scale. In other words: it’s a roadmap to help you find a business idea, design it, and turn it into an asset you can sell thousands of times.

And here’s the surprising part: despite the value it delivers, the book is just $49. Yet it can give you the tools to create products that shape your financial future — and save you from the costly mistakes that could waste hundreds or even thousands while you build.

NOTE: This isn’t an overnight process. Building something valuable takes time, effort, and discipline. It won’t all come together in a single month — but if you stay consistent, the payoff is worth it.