Most products don’t fail because of lack of ambition. They fail because they fall into familiar traps – patterns we see again and again across industries.
These are the Four Paths to Failure:
1. Overloaded Offerings – Packing in too many features that confuse instead of adding value.
2. Missed Opportunities – Ignoring emerging needs and trends customers actually care about.
3. Unwanted Products – Solving problems no one has, or creating solutions people don’t resonate with.
4. Pricing Missteps – Misaligning price with the value customers perceive.
The good news? These pitfalls can be avoided.
