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Sell

Selling Made Simple: Answer Who, What, and Where

Book cover of "Sell It" by Layan Faraj - a guide to mastering sales by answering who, what, and where.
For Whom?

This book is for you if you:

1

Launching a new product or service and need a clear way to explain it.
2

Selling something innovative that customers may not immediately understand.
3

Bringing an idea to market and struggling to connect it to real customer needs.
4

Tired of generic sales advice that doesn't apply to what you're building.

Think about meeting someone for the first time. If you don’t know who they are, you can’t start the right conversation. If you don’t know what to say, the conversation dies quickly. And if you don’t know where to meet them, the conversation never even happens.

Selling works the same way.

1) Who are you trying to reach? Because shouting at everyone is just noise.
2) What should you say? Because people buy when the words hit home.
3) Where should you say it? Because even the best message fails if no one hears it.
Inside page of "Sell It" by Layan Faraj showing the three questions that drive every sale: who, what, and where.
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Read The Intro For Free!

Introductory pages of "Sell It" by Layan Faraj, available as a free preview.
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Don’t just take our word for it – see what’s waiting for you inside the book:

Inside page of "Sell It" by Layan Faraj explaining storytelling in marketing and its psychological impact.
Inside page of "Sell It" by Layan Faraj showing how to present solutions in context and answer customer questions upfront.
Inside page of "Sell It" by Layan Faraj with a checklist for crafting funnel-based and storytelling-based message variations.
Inside page of "Sell It" by Layan Faraj explaining organic and amplified word-of-mouth marketing.
Inside page of "Sell It" by Layan Faraj asking Question 3: Where can you reach your customers?
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