Most people approach business ideas the wrong way. They sit down with a blank page and try to “brainstorm” something clever — an app, a gadget, a service. It feels exciting, but it’s built on guesswork. Without proof that anyone actually needs it, most of these ideas collapse the moment they meet the real world.

The right way flips this process. Instead of starting with random ideas, you begin with a problem worth solving — something people are already struggling with or frustrated by. Then, and ONLY then, do you generate solutions designed to fix that problem in a way people will happily pay for.

This way, your idea isn’t just “interesting” — it’s valuable, practical, and built on real demand.